A first for AppleWatch. Amajor step toward 2030.
Impactful design.
Less carbon impact.
As our first carbon neutral product, AppleWatch marks a milestone in our plan to make all our products carbon neutral by 2030. We’re cutting the majority of emissions through innovations in materials, clean energy, and low-carbon shipping. And we’re investing in nature-based projects to offset the small amount that remains. Because the earth won’t wait. Neither will we.
Look for this logo —
it means that your
AppleWatch is carbonneutral.1
75%
reduction in the carbon footprint of any SE and SportLoop.2
Pairings that put the planet first.
Pair AppleWatchSE with any new SportLoop band for a carbon neutralcombination.
Connectivity
Stay connected onthe go,go,go.
Stay connected on the go, go, go.
Take a call while on a run. Answer a text quickly in a meeting. Listen to music on the move. Or use ApplePay and Siri right from your wrist. Add a cellular plan to stay connected in more places than ever, even when you don’t have yourphone.3
Family Setup
Your family joined at thewrist.
Family Setup
One iPhone
makes everyone’s AppleWatch tick.
With FamilySetup, everyone in the family, like your kids and older adults, can have an AppleWatch.4 Even those who don’t have their own iPhone yet. It’s all the connectivity, wellness, and safety features you love, for everyone you love. Fun and independence for them. Peace of mind foryou.
Pairing is caring.
FamilySetup lets you pair watches for your children and older family members to your iPhone. Everyone gets their own phone number, and you can manage each watch using the AppleWatch app on youriPhone.
A great call
for kids.
With FamilySetup, kids get to experience many of the capabilities of AppleWatch. They can stay in touch with the people you approve, by calling and texting. And have fun streaming music, downloading apps, and paying for stuff with AppleCash Family. You can also schedule Schooltime to limit AppleWatch features when they need to focus. Even the Activity rings have been rethought to better reflect how they exercise — tracking Move minutes instead of active calories. And with location sharing, you’ll get alerts when kids get home or aren’t where they’re expected tobe.
A smart call for
older adults.
AppleWatch can open up a whole new world for older family members. They get the same connectivity benefits of AppleWatch, like calling, texting, and location sharing to stay close to the family. And if they need it, they can make the text larger or bolded.
Safety features.
AppleWatch comes with important safety features like Fall Detection, which can detect if your loved ones have taken a hard fall. If it senses they’re immobile, Emergency SOS will connect them with emergency services — even if they haven’t signed up for a cellular plan. They can also get help in an emergency all over the world by simply pressing and holding the sidebutton.
Health features.
AppleWatch can alert family members if it detects unusually high or low heart rates, as well as measure their current heart rate. And all the Activity goals, including Stand hours and Exercise minutes, can be customized to a level that works for older familymembers.
Your family joined at the wrist.
With FamilySetup, everyone in the family, like your kids and older adults, can have an AppleWatch. Even those who don’t yet have their own iPhone.4 You can use any GPS + cellular model of AppleWatch with FamilySetup. It’s all the connectivity, wellness, and safety features you love, for everyone you love. Fun and independence for them. Peace of mind foryou.
Water resistance
Swim-suitable.
Swim-suitable.
AppleWatchSE has a water resistance rating of 50 meters.5 Track your splits and sets in the pool. Map your route in open water. See accurate metrics even when using a kickboard. Whether you’re splashing, swimming, or surfing, the water’sfine.
Fitness
The workout partner that’s close athand.
The workout partner that’s close at hand.
Train like never before with the Workout app, featuring advanced metrics and views to help fuel your workouts. The Maps and Compass apps help keep you on the right track or trail. In the Activity app, you can set Move, Exercise, and Stand goals with Activity rings. And like a personal trainer on your wrist, AppleWatch will motivate you to close your rings everyday.
Mental health
Take note of your state of mind.
Take note of your state of mind.
Build emotional awareness and resilience with the Mindfulness app. Scroll through visuals to select how you feel at that moment or during that day. All from the privacy of your AppleWatch. Then use the Health app on iPhone to track trends over time compared with your sleep, exercise, andmore.
Crash Detection
A safety feature
we hope you’ll neverneed.
A safety feature we hope you’ll never need.
AppleWatchSE is able to detect if you’re in a severe car crash. When a crash is detected, Crash Detection can automatically connect you with emergency services, provide dispatchers with your location, and notify your emergency contacts.6
Heart rate
Track your heart health without missingabeat.
Track your heart health without missing a beat.
Check your heart rate at any time with the Heart Rate app. And get notifications for high or low heart rate or an irregular rhythm.7
Sleep
Get a closer look at your shut-eye.
Get a closer look at your shut-eye.
The Sleep app tracks your sleep, working with your iPhone to help you create a schedule and bedtime routine to meet your sleep goals. See how much time you spent in different sleep stages like REM, Core, or Deep sleep, as well as when you might have woken up. View your sleep trends to see how consistently you’re meeting yourgoals. The only thing it won’t do is countsheep.
watchOS 10
Reimagined. Remarkable.
Reimagined. Remarkable.
WatchOS 10 brings more to your watch screen than ever before. Virtually every app has an updated look and feel to give you more information at a glance. The Smart Stack lets you scroll through widgets from any watch face. And with insights for mental and vision health, you can keep track of your body and mind — right from your wrist.
Get credit toward a new AppleWatch.9
With Apple Trade In, just give us your eligible AppleWatch and get credit for a new one. It’s good for you and the planet.
AppleWatchStudio
Any case. Any band.
Any style you want.
Apple Footer
Fast delivery or pickup
Enjoy two-hour delivery from an AppleStore, free delivery, or easy pickup.
AppleCard Monthly Installments
Pay for your new AppleWatch over time, interest-free when you choose to check out with AppleCard Monthly Installments.†
- Learn more at apple.com/2030.
- Carbon reductions are calculated against a baseline scenario: 1) No use of clean electricity for manufacturing or product use, beyond what is already available on the grid (based on regional emissions factors). 2) Apple’s carbon intensity of key materials as of 2015 (our baseline year for our 2030 product carbon neutrality goal). Carbon intensity of materials reflects use of recycled content and production technology. 3) Apple’s average mix of transportation modes (air, rail, ocean, ground) by product line across three years (fiscal years 2017 to 2019) to best capture the baseline transportation emissions of our products.
- Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/HT207578 for additional setup instructions.
- Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
- Apple Watch SE has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. Apple Watch SE should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000.
- Emergency SOS requires a cellular connection or Wi-Fi calling with an internet connection from your Apple Watch or nearby iPhone.
- Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (AFib).
- Apple Fitness+ requires iPhone 8 or later or Apple Watch Series 3 or later paired with iPhone 6s or later. New subscribers only.$9.99/month after trial. Plan automatically renews until cancelled. Terms apply.
- Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
- Cycle Tracking app should not be used for birth control or to diagnose a health condition.
- Requires Apple Watch Series 7, SE, Ultra, or later. For a list of supported countries and regions, see apple.com/watchos/feature-availability.
- All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch SE (2nd generation) (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch SE (2nd generation) (GPS + Cellular) usage includes a total of 4 hours of LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Testing conducted by Apple in August 2022 using preproduction Apple Watch SE (2nd generation) (GPS) and Apple Watch SE (2nd generation) (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
- ECG app is available on Apple Watch Series 4 and later (excluding Apple Watch SE) and can generate an ECG similar to a single-lead electrocardiogram. Intended for use by people 22 years old and over.
- The temperature sensing feature is not intended for medical use.
- Apple Watch Series 9 has a water resistance rating of 50 meters under ISO standard 22810:2010. This means that it may be used for shallow-water activities like swimming in a pool or ocean. However, Apple Watch Series 9 should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/en-us/HT205000.
- All-day battery life is based on the following use: 90 time checks, 90 notifications, 45 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 18 hours; Apple Watch Series 9 (GPS) usage includes connection to iPhone via Bluetooth during the entire 18-hour test; Apple Watch Series 9 (GPS + Cellular) usage includes a total of 4 hours of LTE connection and 14 hours of connection to iPhone via Bluetooth over the course of 18 hours. Battery life in Low Power Mode is based on the following use: 180 time checks, 180 notifications, 90 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Series 9 (GPS) usage includes connection to iPhone via Bluetooth during the entire 36-hour test; Apple Watch Series 9 (GPS + Cellular) usage includes on-demand LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Testing conducted by Apple in August 2023 using preproduction Apple Watch Series 9 (GPS) and Apple Watch Series 9 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
- Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charging USB-C Cable. Testing conducted by Apple in August 2023 using preproduction Apple Watch Series 9 (GPS) and Apple Watch Series 9 (GPS + Cellular), each paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charging USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with region, settings, and environmental factors; actual results will vary.
- Apple Watch Ultra 2 has a water resistance rating of 100 meters under ISO standard 22810. It may be used for recreational scuba diving (with compatible third-party app from the App Store) to 40 meters and high-speed water sports. Apple Watch Ultra 2 should not be used for diving below 40 meters. Water resistance is not a permanent condition and can diminish over time. For additional information see support.apple.com/HT205000.
- All-day battery life is based on the following use: 180 time checks, 180 notifications, 90 minutes of app use, and a 60-minute workout with music playback from Apple Watch via Bluetooth, over the course of 36 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes a total of 8 hours of LTE connection and 28 hours of connection to iPhone via Bluetooth over the course of 36 hours. Battery life in Low Power Mode is based on the following use: 360 time checks, 360 notifications, 180 minutes of app use, and two 60-minute workouts with music playback from Apple Watch via Bluetooth, over the course of 72 hours; Apple Watch Ultra 2 (GPS + Cellular) usage includes on-demand LTE connection and 60 hours of connection to iPhone via Bluetooth over the course of 72 hours. Testing conducted by Apple in August 2023 using preproduction Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with prerelease software. Battery life varies by use, configuration, cellular network, signal strength, and many other factors; actual results will vary.
- Charge times are from 0–80% and 0–100% using the included Apple Watch Magnetic Fast Charging USB-C Cable. Testing conducted by Apple in August 2023 using preproduction Apple Watch Ultra 2 (GPS + Cellular) paired with an iPhone; all devices tested with prerelease software, Apple Watch Magnetic Fast Charging USB-C Cable (Model A2515), and Apple 20W USB-C Power Adapter (Model A2305). Charge time varies with region, settings, and environmental factors; actual results will vary.
- Case and band combinations can be made within collections (Apple Watch and Apple Watch Hermès) only.
- Apple Watch Ultra 2, Apple Watch Series 9, and Apple Watch SE require iPhone Xs or later with iOS 17 or later.
- Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. View complete list.
- †AppleCard Monthly Installments (ACMI) is a 0% APR payment option that is only available if you select it at checkout in the U.S. for eligible products purchased at AppleStore locations, apple.com, the AppleStore app, or by calling 1‑800‑MY‑APPLE, and is subject to credit approval and credit limit. See support.apple.com/kb/HT211204 for more information about eligible products. APR ranges may vary based on when you accepted an AppleCard. Cardholders who accept an AppleCard on and/or after February 1, 2024: Variable APRs for AppleCard, other than ACMI, range from 19.24% to 29.49% based on creditworthiness. Rates as of February 1, 2024. Existing cardholders: See your Customer Agreement for applicable rates and fee. If you buy an ACMI eligible product by choosing to pay in full with AppleCard (instead of using ACMI), that purchase is subject to the AppleCard variable APR, not 0% APR. Taxes and shipping on ACMI purchases are subject to the variable APR, not 0% APR. When you buy an iPhone with ACMI, you’ll need to select AT&T, T‑Mobile, or Verizon as your carrier when you check out. An iPhone purchased with ACMI is always unlocked, so you can switch carriers at any time. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. The last month’s payment for each product will be the product’s purchase price, less all other payments at the monthly payment amount. ACMI financing is subject to change at any time for any reason, including but not limited to, installment term lengths and eligible products. See support.apple.com/kb/HT211204 for information about upcoming changes to ACMI financing. See the AppleCard Customer Agreement for more information about ACMIfinancing.
- To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch.
- If you reside in the U.S. territories, please call Goldman Sachs at 877-255-5923 with questions about Apple Card.
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