Get 3 months of Apple Fitness+ when you buy any Apple Watch.1 ShopAppleWatch
To wear it is to loveit.
Get to know AppleWatch.
New Pride Edition Band
Let your light shine.
New Pride Edition Band
Let your light shine.
Featuring a neon array of colors inspired by Pride flags, the all‑new Pride Edition Braided Solo Loop celebrates the light that allows the LGBTQ+ communities to truly beseen.
The matching Pride Radiance watch face glows like neon, symbolizing the lasting impact of LGBTQ+ activism — with customizable colors inspired by a variety of Prideflags.
Requires iOS 17.5 and watchOS 10.5 or later.
Shop the entire collection, including the all‑new Pride Edition Braided Solo Loop, the Pride Edition Sport Loop, and the Pride Edition SportBand.
Fitness
Every movecounts.
Fitness
Every movecounts.
Close your rings.
Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals everyday.
Works for all your workouts.
From cycling to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want tosee.
Hit the ground running.
AppleWatch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with customworkouts.
Go above, below, and beyond.
AppleWatch is water resistant,2 dust resistant,3 and crack resistant. So you can swim, hike, and do everything in between without aworry.
Knows you byheart.
Health
Knows you byheart.
Never miss a beat.
With the ECG app, AppleWatch is capable of generating anECG that is similar toasingle‑lead electrocardiogram.4 And the Heart Rate app alerts you of high and low heart rates, as well as an irregularrhythm.5
You snooze. You win.
Get help setting up a bedtime routine and tracking your sleep. You can even see the time you spent in REM, Core, and Deep sleep, as well as when you might have wokenup.
The very picture of health.
AppleWatch works with the Health app on iPhone to give you a better view of important things like your sleep, activity, heart rate, menstrual cycle,6 and mentalhealth.
Connectivity
The right call for
staying intouch.Connectivity
The right call for staying intouch.
It answers the call. And text.
Call, text, get notifications, and listen to music from almost anywhere. With a cellular plan, you can do it all without your phone while jogging or running anerrand.7
Your wallet. Without the wallet.
Pay for just about anything right from your wrist with ApplePay,8 or send money to friends with AppleCash.9 Use Wallet as your ID, home key, car key, boarding pass, and transitcard.10
Music and podcasts to your ears.
Stream over 100 million songs with AppleMusic.11 Download podcasts to your watch. Enjoy that new audiobook. And listen to content from your other favoriteapps.
Safety
Good help is
easy tofind.Safety
Good help is easy tofind.
Emergency? At your service.
AppleWatch can detect if you take a hard fall or are in a severe crash and then automatically call for help, share your location, and notify your emergencycontacts.12
FindMy. What a find.
The FindMy app helps you easily find a friend in a crowded place or know when a family member has arrived home safely. You can also locate your lost or stolendevices.
Sound the alarm.
With Siren on AppleWatch Ultra2, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for thecountdown.
Personalization
Make ityou-nique.
Personalization
Make ityou-nique.
Rock your favorite bands.
Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match yourmood.
Dial up the faces.
You can create an endless number of face combinations on AppleWatch — everything from Astronomy to Nike to Pride to Snoopy. Customize them, choose your complications, and even share withfriends.
AppStore. Open to possibilities.
The AppStore on AppleWatch gives you access to tens of thousands of apps right on your wrist, like Waterllama and SwingVision. It lets you personalize your watch for whatever you love todo.
Adventure Ready
Go the Ultra mile.
Adventure Ready
Go the Ultramile.
Strength in metrics.
The larger screen of AppleWatch Ultra2 allows you to take in more data while you take on more. So whether you’re running, hiking, biking, diving, or exploring, it’s got yournumber.
GPS far ahead of the curve.
AppleWatch Ultra2 features precision dual-frequency GPS, which makes it the most accurate GPS in a sports watch for running in dense urbanenvironments.13
Action packed.
The customizable Action button gives you physical control over a variety of functions. Quickly start or stop a workout, mark a segment, drop a Compass Waypoint, or begin adive.
Go further. Go longer.
AppleWatch Ultra2 gets up to 36 hours of normal use and up to 72 hours with low power settings enabled.14 More than enough to take on a marathon, long-form triathlon, or three-dayhike.
Family Setup for AppleWatch
Great for kids who don’t have an iPhoneyet.
Family Setup for AppleWatch
Great for kids who don’t
have an iPhoneyet.A great family connection.
Kids can enjoy all the fun, connectivity, and activity tracking of AppleWatch, even if they don’t have their owniPhone.15
Has everyone talking.
Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and AppleID. You can even approve who theycontact.
Keep close watch.
Your kids can share their location on AppleWatch, so you can receive alerts when they arrive at their destinations or gethome.
Explore thelineup.
Apple Watch SE
Available in Midnight, Starlight, and Silver
All the essentials.
Light on price.*
44mm or 40mm
aluminum caseRetina display
up to 1000 nitsS8 SiP
—Double tap gesture not applicable
Siri
Find iPhone
—ECG app not applicable
High and low heart rate notifications
Irregular rhythm notifications5
Low cardio fitness notifications
Up to 18 hours16
Low Power Mode
—Fast charging not applicable
Apple Watch Series 9
Available in Aluminum: Midnight, Starlight, Silver, Pink and Product Red. Available in Stainless Steel: Graphite, Silver, and Gold
Powerful sensors,
advanced health features.*
45mm or 41mm
aluminum or stainless steel caseAlways-On Retina display
up to 2000 nitsS9 SiP
Double tap gesture
Faster on-device Siri with health data access
Precision Finding for iPhone17
ECG app4
High and low heart rate notifications
Irregular rhythm notifications5
Low cardio fitness notifications
Up to 18 hours18
Up to 36 hours in Low Power Mode18
Fast charging19
Apple Watch Ultra 2
Available in Natural Titanium
The most rugged
and capable.*
49mm
titanium caseAlways-On Retina display
up to 3000 nitsS9 SiP
Double tap gesture
Faster on-device Siri with health data access
Precision Finding for iPhone17
ECG app4
High and low heart rate notifications
Irregular rhythm notifications5
Low cardio fitness notifications
Up to 36 hours14
Up to 72 hours in Low Power Mode14
Fast charging20
AppleWatchStudio
Choose a case. Pick a band.
Configure your perfect watch.
Why Apple is the best
place to buy AppleWatch.
Pay over time, interest‑free.
When you choose to check outwith AppleCard MonthlyInstallments.◊
Ways to Buy
Apple Card Monthly Installments
Pay for your new AppleWatch over time, interest‑free with AppleCard.◊ Simply choose to check out with AppleCard Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.
Save with AppleTradeIn.
Get credit toward your next AppleWatch when you trade in an eligible device.21
AppleTradeIn
Trade in your eligible device forcredit.
Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out with AppleCard Monthly Installments and we’ll apply the credit instantly. Terms apply.
Get flexible delivery and easypickup.
Choose two‑hour delivery from an AppleStore, free delivery, or easy pickupoptions.
Delivery and Pickup
Flexible delivery and pickup options.
Get your new Apple products quickly and easily with a handful of delivery and pickup options to choosefrom.
Two‑hour delivery from an AppleStore
Enjoy lightning‑fast courier delivery for an additional fee at checkout, on eligible in‑stock items in most metro areas. Delivery time windows can be scheduled atcheckout.
Convenient localpickup
Place your order online and pick it up at a local AppleStore. Curbside pickup is also available at select locations — simply park your car and we’ll bring your order out toyou.
Free next‑daydelivery
Most of your favorite Apple products are available for free next‑day delivery.
Shop live with aSpecialist.
Let us guide you live over videoand answer all of yourquestions.
Guided Video Shopping
Shop live with aSpecialist.
We can help you choose the product you need while guiding you through the online Apple Store. Available 7 a.m.–7 p.m. PT.
Shop together with a Specialist
Other ways to shop with a Specialist
Supported by SignTime
Available 5 a.m.–9 p.m.PTCall us at 1-800-MY-APPLE
Available 5 a.m.–9 p.m.PTGet to know your new AppleWatch.
Learn how to get the most out of your new AppleWatch with a free one‑on‑one PersonalSession.
Online Personal Session
Get to know your new AppleWatch.
Whether you’re new to your Apple device or need a refresher on the latest features, schedule a free one‑on‑one session with a Specialist to set up your AppleWatch and get it ready to use. We can show you how to get more from the products you love — and even share our favorite tips.
Explore a shopping experience designed aroundyou.
Use the AppleStore app for a more personal way toshop.
Apple Store App
Shop in the Apple Store app, tailored specifically foryou.
Get personalized product recommendations, compare models, access your Saved Items, and track your orders. And opt in today to get updates on new products, promotions, flexible payment options, and storeevents.
Scan the QR code to get started.
AppleWatch essentials.
Arm candy.
In all-newflavors.
Made for eachother.
Combining AppleWatch and iPhone opens up a world of features that make each device better. You can do things like get directions on iPhone and receive a tap on your wrist when it’s time to turn. Or set up a group photo on iPhone, then use your watch to see and snap theshot.
AppleWatch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.22 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch andAirPods.
You can do so much with just AppleWatch and AirPods. Together, they give you the power to take calls. Stream music and podcasts. Hear incoming notifications. They even let you respond to messages with Siri. You can do it all without youriPhone.
